What is difference between SEO and SMO?

SEO (Search Engine Optimization)

Comparatively the more costly form of optimization, especially in the initial stages of setting up the SEO frame work for your project, it is an expensive affair

The traffic you receive from your SEO efforts is huge and consistent. You continue to receive the traffic based on your SERP (search engine rank positions). If you have higher ranks, you have huge traffic.

SEO is an ongoing activity that needs to be continuously performed to make sure you are on the top. In short SEO is a permanent fix to your search engine traffic.

SMO (Social Media Optimization)

You could identify SMO as a quick fix when compared to SEO. SMO is all about huge traffic spikes in short time, it does not require and wait time for the search engine bots to index your page. It directly fires your messages to the potential visitors.

Some more points

* Primary visite site SEO efforts are for Google, Yahoo and Bing

* There are many but the Top SM websites are: Facebook, Twitter, Digg, Stumble upon, Technorati etc.

* SMO is all about social networking and building a good follower base is important.

* SEO requires no networking efforts, It is all about quality PR and link building.



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